WTTA Brand Style Guide
WTTA Logo
Full-color Primary Logo
Full-color Inverse Logo
WTTA Green
CMYK 40 0 80 0
HEX #A7CE64
Secondary Green
CMYK 60 2 100 0
HEX #76BB43
Tertiary Pale Green
CMYK 5 0 15 0
HEX #E4F0D0
WTTA Wordmark
Recommended for smaller placements where the “Walk the Talk America” text would be difficult to read.
WTTA Icon
Only recommended for very small placements where the full logo or wordmark cannot fit.
Usage
- Do not use logos on colored backgrounds.
Recommended colors: white, black, off-white, off-black (or branded green, in moderation). - Do not stretch or crop the logos.
- Do not allow images or text to directly touch the logo.
- If you are unsure on the placement or usage of our logo in your project, contact us.
Guns and Mental Health Podcast
The full written title of WTTA’s podcast is Guns and Mental Health Podcast by Walk the Talk America. Please note that when written, the title uses the full word “and” rather than the ampersand (“&”).
Dark Blue
HEX #1D273A
Medium Blue
HEX #3E527B
45° Gradient Background
Dark Blue → Medium Blue
Usage
- Recommended: The isolated logo should be used on a 45-degree gradient of the dark blue brand color (top-left) to the medium blue brand color (bottom-right).
- Please refer to the filenames for intended usage of all design files.

