Privacy Policy

Walk the Talk America (WTTA)

Effective Date: February 19, 2026

Walk the Talk America (“WTTA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, participate in our programs, complete surveys, donate, or otherwise engage with us.

By using our website, you consent to the practices described in this policy.

1. Information We Collect

A. Personal Information You Provide

We collect personal information that you voluntarily provide through:

  • Contact forms
  • Newsletter sign-ups
  • Event registrations
  • Survey participation
  • Corporate partner applications
  • Donations
  • Resource requests

This may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Organization name
  • Professional credentials
  • Payment information (processed securely through third-party providers)

We only collect information that is reasonably necessary for our educational, research, and operational purposes.

B. Survey and Research Information

WTTA conducts surveys to better understand perspectives related to mental health, firearm ownership, and suicide prevention.

Surveys may collect:

  • Demographic information
  • Attitudinal responses
  • Professional background information

Unless otherwise stated, survey responses are aggregated and anonymized before being used in reports, educational materials, or grant communications.

WTTA does not publish personally identifiable survey data without explicit consent.

 

C. Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on pages
  • Referral sources

This information is used to understand website performance and improve user experience.

 

2. Cookies & Tracking Technologies

WTTA uses cookies and similar technologies to improve website functionality and analyze usage patterns.

We use Google Analytics to better understand how visitors interact with our website. Google Analytics collects information such as:

  • Pages visited
  • Time on site
  • Traffic sources
  • General geographic region

This data is aggregated and does not personally identify individual users.

WTTA does not use the Meta (Facebook) Pixel on its website.

You may disable cookies through your browser settings at any time. Doing so may affect certain website functionality.

 

3. How We Use Your Information

We use collected information to:

  • Provide educational resources
  • Respond to inquiries
  • Process donations
  • Register participants for events or trainings
  • Send newsletters or updates
  • Conduct and publish research findings in aggregated form
  • Improve website functionality
  • Strengthen partnerships and grant reporting
  • Comply with legal obligations

WTTA does not sell personal information.

We do not engage in behavioral advertising tracking.

 

4. Email Communications

If you subscribe to our email list, you may receive:

  • Newsletters
  • Event announcements
  • Educational resources
  • Grant updates
  • Partner communications

You may unsubscribe at any time by clicking the unsubscribe link at the bottom of any email.

 

5. Donations & Payment Processing

Donations made through our website are processed via secure third-party payment processors. WTTA does not store full credit card information on our servers.

Donor contact information may be retained for:

  • Tax acknowledgment
  • Required financial reporting
  • Future organizational updates

 

6. Data Retention

WTTA retains personal information only as long as necessary to:

  • Fulfill the purpose for which it was collected
  • Meet legal or reporting obligations
  • Maintain accurate organizational records

Aggregated survey data may be retained indefinitely for research and educational purposes.

 

7. Sharing of Information

We may share information:

  • With trusted service providers who help operate our website and communications
  • With grant funders when required for reporting, typically in aggregated form
  • When required by law
  • To protect the safety, rights, or integrity of WTTA or others

We do not sell, rent, or trade personal information.

 

8. Do Not Track Signals

Some web browsers offer “Do Not Track” settings. Because there is no universal standard for how these signals are interpreted, WTTA does not currently respond to Do Not Track browser requests.

 

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no internet transmission is completely secure, and no system can guarantee absolute security.

 

10. Children’s Privacy

Our website and programs are not directed toward children under 13. We do not knowingly collect personal information from children without appropriate consent.

 

11. Third-Party Links

Our website may contain links to third-party websites, including partners, sponsors, and resource providers. WTTA is not responsible for the privacy practices of those external sites.

 

12. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Request access to personal data we hold
  • Request correction of inaccurate data
  • Request deletion of your information
  • Opt out of communications

To exercise these rights, contact:

Kevin Berry

kevin@wtta.org

 

13. California Privacy Rights

California residents may request information regarding disclosure of personal information under applicable state law. WTTA does not sell personal data.

 

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

 

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