Sturm, Ruger & Co., Inc. (NYSE: RGR) has proudly doubled its donation to Walk the Talk America (WTTA), an organization founded in 2018 by industry veteran Michael Sodini. Through formal education, outreach, and engagement with the mental health and firearms communities, WTTA aspires to reduce firearm suicides and other negative incidents associated with firearms ownership.
“Partnering with industry leaders, like Ruger, helps expand our capabilities in making significant steps in towards achieving our mission,” stated Sodini. “The financial support and increased marketing that Ruger is providing us will help us reach a wider audience in spreading our message.”
Ruger’s initially donated $25,000 in the Fall of 2021 to help WTTA raise awareness and create a change in the misunderstandings regarding mental illness and firearms by bringing together industry leaders to create programs for and reduce gun violence, negligence, suicide, and the trauma created by these events. In June, Ruger President and CEO, Chris Killoy, doubled-down on the commitment with another $25,000 commitment.
“We are incredibly proud to increase our support of Walk the Talk America,” said Killoy. “It is an honor to contribute to their mission of destigmatizing mental health and helping save lives, and we are thankful that such an organization exists.”
Ruger also plans to incorporate information about Walk the Talk America into every firearms product box by January 2023.
About Walk the Talk America
Our mission is to fund research and development for outreach and promotion of mental health to reduce the misconceptions and prejudices that exist when it comes to mental illness and firearms. We believe we can be a catalyst for change by working with experts in the mental health industry.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines. For more than 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.